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Google Phone whispers ads in your ear

Google Phone adWith satellite radio, Netflix, and Tivo, you can remove most annoying ads from your life.  Now Google wants to place ads whispered into your actual phone calls!

(this is not true btw, but funny still!)


New Google Phone Service Whispers Targeted Ads Directly Into Users’ Ears

 

Web Video 101

In 2006 Google purchased Youtube for $1.65 billion in Google stock.  The search giant clearly saw that video would largely become the basis of how we use the web.

The single most important metric for any consumer site is monthly unique site visitors.

Googles bet on video content 4 years ago is paying off to the tune of 13 BILLION Youtube visitors a month because we simply cant get enough video content.  In May 2010, Youtube estimates that every minute we upload 24 hours of video to their site.

So if your site was designed  without video in mind, consider if it is time to redesign.

All web video falls into FOUR categories.

  1. Copyrighted – can only be shown online with legal permission and or licenses.  These include TV shows, movies, concerts, some music videos, and educational content.  Users may pay to view, (see Netflix), or watch with advertisements like TV, (see Hulu, Fancast, NBC.COM, etc)
  2. User generated – videos created and posted by web users.  These include publicly shared and private videos, typically accessed on a social network site like Facebook, Youtube, etc.
  3. Professional – videos created by organizations and media companies to entertain, educate, and market goods and services.  Typically they are advertising based.
  4. Live Events – These include sporting events, concerts, political meetings etc.

Subsequent posts will include methods for how to publish video on your site.  We will delve into how to host video, where to store the video itself, how to do a live stream event, and how to leverage the video supplied by your users.  When is it desirable to store video on a secure CDN (content delivery network) and when is it okay to use Youtube for you file storage and delivery to users.

 

Hello world – opening Logical Blog posting

I may have waited too long, BUT here I am blogging finally where it matters most on my own company website.  I should have started ages ago, especially since reading The New Influencers by Paul Gillin earlier this year.   This landmark book documents the massive shift taking place in promotion, publicity, and communications in our world.  This critical platform gives us the chance to dialog without the filters of media companies and marketing departments.

The New Influencers also successfully convinced me, a 20 year IT veteran to finally share my view of the tech world with savvy business leaders and future leaders.  I can proudly state that I am likely the very last guy in America to graduate with a BS in Business Administration having had absolutely no computer experience whatsoever.  This is 1988 when some on campus were trying to sell XT computers.  With 10 mb hard drives even!  Can you imagine?!

Basic programming example

Were it not for multiple choice test questions, and brainy generous lab partners, I might have never graduated at all.  Back then I had no use for technology.  All schools taught back then was programming.  If you could make the dot matrix print a Christmas tree you could pass!  I was no programmer, nor did I ever want to be.

But it’s all changed now.  I taught myself everything I know about technology and want to share it all with you.  I have built companies and deployed systems large and small.

Now I own a successful software development company in Boston, one of our most important technology centers.

This blog will provide information and opinion on technology and applications to business.  We especially love startups and will focus on developments most relevant to these visionary companies.  Please leave feedback of all kinds and tell your friends!

 
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