Logical Design Hires Leading Digital Exec as Chief Marketing Officer
Kristen Nelson Thibeault to Serve as Chief Marketing Officer
and Digital Marketing Consultant for Boston- Based Boutique Agency
FOR IMMEDIATE RELEASE
Boston, November 21, 2009 – Logical Design, LLC has named Kristen Nelson Thibeault as the company’s chief digital marketing officer. Thibeault had previously served as SVP of Marketing and Sales for Azure Media where she drove branding initiatives for mobile and digital start-ups in the entertainment and digital music categories. Prior to that role, she served as VP of Brands and Business Development at two of the leading women’s destination websites: DailyMakeover.com and TotalBeauty.com.
While at Total Beauty, Thibeault headed the women’s websites U.S. digital media business and managed integrated marketing campaigns for partners including Allure Magazine, Estee Lauder Companies, Sephora, and Intelligent Beauty. She also drove the organizations public relations efforts that resulted in over 2 million monthly unique visitors and 240 top-level blog partnerships. With over nineteen years experience driving national PR, advertising, technology and new business development initiatives for high-profile consumer brands, Thibeault specializes in aligning messaging with online strategic objectives, brand development, integrated advertising, strategic partnerships and market expansion.
“Kristen’s deep knowledge of major brands and advertising agencies is a massive benefit for Logical Design,” said CEO Keven Thibeault, “Her deep digital marketing leadership is critical to the future of our many clients seeking cross-platform solutions.” “Her commitment to innovation and championing early-adaptor solutions for our clients will be instrumental as we continue to build Logical Designs suite of best-in-class new media and digital solutions.”
A digital and mobile industry veteran, with over 100 successful integrated marketing campaigns to her credit, Kristen has built a reputation on delivering high ROI through 360o marketing approach and employing “beyond the banner” strategies that include: user-generated content, multi-media cross-platform distribution, content sponsorship, online PR, consumer events, email and mobile marketing, and social media.
After years of traditional marketing with fortune 500 companies including Aveda Corporation and The Body Shop, Thibeault began her digital career in 2005 with Limbo 41414, one of the inaugural mobile start-ups in Silicon Valley. There Thibeault worked with General Motors, Coke, P&G, American Express, Gillette, Hearst and Virgin to launch numerous brands first text-to-win and text-to-vote campaigns including America’s Next Top Model and Redbook Magazine’s Mobile Sweepstakes.
Other clients and partners that Thibeault has worked with include Yahoo, ESPN, Sirrus Radio, Sony, Conde Nast, NBC Universal, Billboard, Time Inc., Beauty.com, and numerous agencies including Carat, McKann, OMG, and MediaVest.
Logical Design provides branding, design and development services for B2B and B2C businesses. They maintain offices in Boston, Massachusetts and Denver, Colorado.