Web Video 101


In 2006 Google purchased Youtube for $1.65 billion in Google stock.  The search giant clearly saw that video would largely become the basis of how we use the web.

The single most important metric for any consumer site is monthly unique site visitors.

Googles bet on video content 4 years ago is paying off to the tune of 13 BILLION Youtube visitors a month because we simply cant get enough video content.  In May 2010, Youtube estimates that every minute we upload 24 hours of video to their site.

So if your site was designed  without video in mind, consider if it is time to redesign.

All web video falls into FOUR categories.

  1. Copyrighted – can only be shown online with legal permission and or licenses.  These include TV shows, movies, concerts, some music videos, and educational content.  Users may pay to view, (see Netflix), or watch with advertisements like TV, (see Hulu, Fancast, NBC.COM, etc)
  2. User generated – videos created and posted by web users.  These include publicly shared and private videos, typically accessed on a social network site like Facebook, Youtube, etc.
  3. Professional – videos created by organizations and media companies to entertain, educate, and market goods and services.  Typically they are advertising based.
  4. Live Events – These include sporting events, concerts, political meetings etc.

Subsequent posts will include methods for how to publish video on your site.  We will delve into how to host video, where to store the video itself, how to do a live stream event, and how to leverage the video supplied by your users.  When is it desirable to store video on a secure CDN (content delivery network) and when is it okay to use Youtube for you file storage and delivery to users.

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