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Measuring Mobile Usage During the Super Bowl

INMOBI, Feb 11, 2012

Taimour Azizuddin

People are using mobile to consume media, now more than ever. Even while they watch big-ticket, live events such as the Super Bowl. InMobi conducted a Super Bowl survey that shows consumers were highly engaged with mobile during the game. How exactly does mobile usage complement TV watching? To find out, we measured mobile usage throughout the game. This chart shows when during the game people were most likely to use their phones:

Usage started off strong; almost one in five mobile data users were using their phone most during the 1st quarter. As the game started heating up in the 2nd quarter with a couple of touchdowns usage dipped, but then spiked during halftime. In the 4th quarter, mobile usage slowed to a crawl. Viewers were probably too glued to their TV’s to use their phones. Immediately after game time, mobile usage jumped back up. To see what people were actually doing on their phones, click for  full results here.


Android Market Share Hit’s 40% – comScore

Aug 8th, CIO Insight -

Google’s Android platform has topped 40 percent market share in June up from 38 percent in May, said comScore. Apple’s iOS remained No. 2 with 26.6 percent share.Google’s (NASDAQ:GOOG) Android operating system may be facing lawsuits on multiple fronts, but it’s still the top draw in the U.S., according to comScore.


The research firm estimates that 78.5 million people in the U.S. owned smartphones during the three months ended in June 2011, up 8 percent from the preceding three-month period. Thanks to its ubiquity across multiple carriers and hundreds of handsets, Android represented 40 percent of over 30,000 mobile phone users surveyed by the researcher in June, an uptick from 38 percent through May.

In second place, Apple (NASDAQ:AAPL) iOS maintained its 26.6 percent from comScore’s last report. The report comes days after Canalys put Android at 48 percent market share worldwide, with Apple iOS commanding 19 percent around the globe. The Android and iPhone will soon see another chapter in their always-interesting war when Samsung launches its Galaxy S II handsets with Verizon Wireless (NYSE:VZW), AT amp;T (NYSE:T), and Sprint (NYSE:S) this summer. Samsung already sold more than 5 million of these new phones in less than 90 days. Apple is expected to follow in September or October with the iPhone 5, featuring a speedier processor, new body design and, of course, iOS 5. Canalys Vice President and Principal Analyst Chris Jones said the iPhone 5 would help Apple fortify its strong position in the second half of 2011. Research in Motion’s (NASDAQ:RIMM) Blackberry platform continued its fall, dropping to 23.4 percent from 24.7 percent in the last period. The phone maker hopes to get a boost later this month when it launches new smartphones based on its Blackberry 7 OS platform. To read the original eWeek article, click here: Android Hits 40% Smartphone Share in U.S.: ComScore


Best Windows tablets of 2011

By Jon M Simpson, Logical Design, April 25, 2011

As Steve Ballmer continues to pay for ignoring the great ideas of his rivals in this mobile market explosion, there are a handful of tablet manufacturers that believe in the value of Windows and are continuing to manufacture tablets for the OS – very good ones at that.

In spite of the iPad’s monstrous success, factors such as Apple’s notoriously closed ecosystem and Jobs’ rejection of Flash are allowing the competition to stay hot in pursuit. Add in the still shaky Android OS and the delay of Honeycomb, and Ballmer’s decisions may one day prove forgivable – well okay, let’s not get ahead of ourselves…

Sometime in late 2012 Microsoft is set to finally release an OS specifically for tablets, but in the mean time there are some very impressive Windows 7 tablet offerings this year that cater to everything from the ultra-mobile to the power hungry:

The titan: Asus Eee EP121
With both size (12’) and power (Intel i5 and 4GB ram), this Wacom compatible slate tablet is the workhorse of this years’ class of Windows tablets. It comes with a light-weight wireless keyboard, 2 megapixel web camera, an AFFS display, and the hardware to handle the rigors of the likes of Adobe’s Creative Suite, Netflix and Autocad. In spite of its sleek and sexy design, it is a bit beefy at 2.5lbs and has a meager battery life of 3.5 hours. But this is geared towards real computer work and a small trade off for the size, power and Wacom pen.

The midget: Viliv’s X70
For the ultra-mobile, this beautifully manufactured, 1 pound wonder from Viliv comes with a 7 inch screen, a 5 hour battery life, and features a nearly instant-on capability (less than 5 seconds), 1024 x 600 resolution, 802.11n Wi-Fi, Bluetooth, 3G HSPA, WiMax, Verizon’s EV-DO, a dual camera and GPS. With 2GB of ram and 32GB drive, this puppy is perfect for content consumption.

A few noteworthy runner-ups are the yet to be released Lenovo IdeaPad, the Motion CL900 and currently unnamed Fujitsu. Among these Lenovo excels, with touch friendly dual viewing panes (one for work and one for play) and its Morgan’s Touch digitized layer and pen. Though release is set for sometime in May, at 499, it should be well worth the wait.

It is hard to predict where all of this is headed and what OS will dominate the tablet market of the future. But one thing we can be sure of, with offerings such as these emerging at a feverish pace, there is already a very clear winner – the consumer.


Don’t lie if you didn’t test your mobile app

UTEST.COM provides mobile application testing, so your customers don’t find your bugs and trash your app.

Why It Matters

In this Xtranormal episode, the “App Police” administer a lie detector test to a developer accused of ignoring the importance of real-world testing and feedback for his mobile app.



Full version of Google Docs now working on iPad

Engadget 12/10/10

The big G just revamped its mobile device interface of Google Docs to make it closer to the full-fledged experience you get when editing from a proper computer — you know, something that probably has a keyboard, a big display, and a price that didn’t come with any two year agreements. Now that top shelf interface is also available on one of those devices that fits somewhere in-between those two segments: theiPad. Users of Apple’s tablet can opt into the desktop version for big-time editing of spreadsheets and documents and, while Google still recommends using the mobile editor, if you want full power it’s yours.  This is an extra sentence.

sourceGoogle Docs Blog


Always within reach

As mobile devices and operating systems continue to evolve, apps and functionalities available bring everything within reach. Today you can access your pc, your home security cameras, your heating and lighting, even your DVR all from the palm of your hand.

See Slingbox mobile for example. Watch TV from your cable box on your mobile device. No really! You can view LIVE TV as well saved DVR shows. By utilizing the SlingPlayer app on your Windows Mobile, Palm OS, Symbian, BlackBerry, iOS or Android operating systems, it is now possible to dial in and never have to miss a show or sporting event.

Then there is the Iris mobile-phone-controlled security camera that is network independent and capable of uploading video to a secure server, and then streaming it to your EDGE or 3G. If there is movement in the room, it will activate, record the events and immediately send the footage to you via SMS. And of course if you prefer to just monitor from time to time, multiple users can simply dial in at will to look in on things – simultaneously even.

For mobile access to your home or work PC or Mac, there is LogMeIn. A completely secure VPN, LogMeIn provides mobile access to any of your computers, any where at any time. This is great for personal use but for businesses, it is even better. Management and IT teams can remotely log in to monitor or support PCs, Macs and smartphones on-demand anywhere – even those with dynamic IP addresses or behind firewalls. File transfer, network drive mapping and machine administration can all be accomplished in the background without disrupting end users. Remote access to your PC is not new of course, but Logmein has a simple elegant solution for all your computing devices, mobile and otherwise.

With instant mobile access no one ever has to miss a TV show, a security threat or an urgently needed file on an otherwise inaccessible computer.

By Jon Simpson, Logical Design, September 28, 2010


Got an iPhone 4? You may need duct tape

By John D. Sutter, CNN

July 13, 2010
(CNN) — Has it really come to this?
The most talked-about phone in the U.S. — Apple’s iPhone 4 — has a design flaw that’s best fixed with a sliver of duct tape, according to Consumer Reports.

“It may not be pretty, but it works,” writes Mike Gikas on that nonprofit consumer group’s electronics blog.
The patch — which sounds like it’d be more appropriate for kitchen plumbing than for a phone that retails for $200 to $300, plus an AT&T contract — is supposed to correct an apparent problem with the iPhone 4′s metal antenna.
In a controlled test, Consumer Reports found that people who hold the iPhone 4 in a way that covers up an antenna connector on the phone’s lower left side will experience poorer reception and possibly dropped calls.
But if you slap a piece of duct tape over that antenna connection, the reception problems go away, the group says.
“When your finger or hand touches a spot on the phone’s lower left side — an easy thing, especially for lefties — the signal can significantly degrade enough to cause you to lose your connection altogether if you’re in an area with a weak signal,” Consumer Reports says.

“Due to this problem, we can’t recommend the iPhone 4.”
Many others are testing the phone, too, and coming up with wacky solutions for the apparent reception problems.
Justin Horn, of the site WhenWillApple.com, suggests iPhone 4 users should wear a type of oven mitt called the “Ove Glove” when they need to make calls. The thick glove prevents dropped calls, he says.
“This test produced the best results with zero signal loss, even trumping the results I got with the bumper earlier!” he writes, referring to the “bumper” iPhone 4 cases Apple sells on its site for $29.
“Another plus, the Ove Glove is half the price of the bumper.”
Apple did not respond to a CNN request for comment on this story.
On July 2, the company posted a public letter about the iPhone 4, in which it said reception problems were perceived, not real, and that a software update would fix the problem. Essentially, Apple said the formula used to calculate signal strength was flawed, so the number of reception-indicating “bars” on its phones did not correspond with actual phone reception.
“Their big drop in bars is because their high bars were never real in the first place,” the Cupertino, California, company said in the post.
Steve Jobs, Apple’s CEO, was more blunt in an e-mailed response to a concerned iPhone 4 owner.
“Just avoid holding it in that way,” he wrote.



Android 2.2 vs iphone iOS4 web browser speed video

By Richard Lai posted Jul 7th 2010 1:56PM Endgadget

Froyo vs ios4

Froyo vs ios4

A little while back Google boldly claimed that Froyo would have the world’s fastest mobile browser, but the lack of final software back then meant we’d had to tie up our itchy hands untilnow. And boy, it sure looks like it was worth the wait – Ars Technica’s JavaScript benchmarks show that not only is Froyo’s browser almost three times faster than its Éclair counterpart, but it also beats iOS 4′s Safari by at least two-fold. That said, numbers alone don’t always reflect real-life performance — especially with Froyo supporting iPhone’s much-missed Flash — so we went ahead and conducted our own browser speed test. Read on for our videos and results after the jump.

Our test candidates were a 16GB iPhone 4 (with a shameless color mod) and a Nexus One rocking the official OTA 2.2 update and Flash 10.1. Naturally, we cleared out the cache files on both devices prior to each trial. Out of the five desktop-version websites that we tested for load time, three of them — BBC News, gdgt and The Onion — repeatedly produced a tie between the two phones, whereas the iPhone 4 consistently loaded Engadget about two to three seconds faster, and the Nexus One about one to two seconds faster with New York Times. Here’s our video of one of the trials:

Click to watch video


iPad hacked to run Flash 10.1 !!

flash on ipad

flash on ipad

By Sean Hollister posted Jul 4th 2010 11:20AM / Engadget

Take it with a grain of salt, but it’s looking like some prayers have been answered on this Fourth of July — Flash (or is that “Frash”?) is running on this man’s iPad, cleverly ported from Android. The YouTube video claims that by using a compatibility layer, the Android runtime can play Flash content natively in Safari, but only on iPad so far — iPhone 3GS support is planned soon, as is iOS 4, and there’s a call for developers to move the project forward at GitHub. We’ve no way of determining its legitimacy at this moment, but it sure seems like Comex (he of the iPad “Spirit” jailbreak) has outdone himself this time, and hey, where there’s smoke, there’s fire, right? See Strongbad answer emails on iOS, right after the break.

Update: It appears Comex has indeed been working on this project for some time; a second blurry video after the break (running on iPhone) shows us what it used to look like.


Verizon Wireless Said to Start Offering IPhone in January

Verizon Wireless, the largest U.S. mobile-phone company, will start selling Apple Inc.’s iPhone next year, ending AT&T Inc.’s exclusive hold on the smartphone in the U.S., two people familiar with the plans said.

The device will be available to customers in January, according to the people, who declined to be named because the information isn’t public. Natalie Kerris, an Apple spokeswoman, and Jeffrey Nelson, a Verizon Wireless spokesman, declined to comment.

The iPhone, which has been the sole domain of rival AT&T in the U.S. since June 2007, will give Verizon a boost in its competition for smartphone customers, UBS AG analyst John Hodulik said in an interview. Verizon customers, who numbered 92.8 million at the end of the first quarter, may buy 3 million iPhones a quarter, he estimates.

“Apple is going to dramatically increase the number of devices it sells in the U.S. when exclusivity at AT&T ends,” said Hodulik, who is based in New York and rates Verizon shares “neutral.” “It’s hard to ignore the quality issues that AT&T has faced.”

Verizon Wireless, which is building a high-speed fourth- generation network, plans to unveil several devices that will run on the new technology in January at the Consumer Electronics Show, Chief Executive Officer Lowell McAdam has said.

IPhone Gains

Verizon Communications Inc., which co-owns the wireless company with Vodafone Group Plc, slid 9 cents to $28.62 in New York Stock Exchange composite trading at 4 p.m. AT&T fell 49 cents to $24.46. Apple, based in Cupertino, California, dropped $12.13 to $256.17 on the Nasdaq Stock Market.

Peter Thonis, a spokesman for Verizon Communications, andMark Siegel, an AT&T spokesman, declined to comment. Tenille Kennedy, a spokeswoman for Research in Motion Ltd., didn’t return a call seeking comment.

The iPhone has helped AT&T add subscribers even as the U.S. mobile-phone market nears saturation. There are enough wireless devices for more than nine out of 10 people, according to the CTIA wireless industry association.

In the first three months of this year, about a third of AT&T’s iPhone activations came from customers who were new to the carrier. Without those 900,000 new subscribers, the company may have posted a loss in contract customers that quarter, analysts said.

Still, Dallas-based AT&T has battled customer complaints about its wireless service, especially in New York and San Francisco, and dedicated an extra $2 billion to upgrading its network this year.

BlackBerry, Android

For Apple, a partnership with Basking Ridge, New Jersey- based Verizon Wireless is a victory over rivals such as RIM and Motorola Inc., whose smartphones are currently promoted by the carrier.

“For Apple it means a larger addressable market,” said Andy Hargreaves, an analyst at Pacific Crest Securities in Portland, Oregon. “It’s also good news for Apple in that it will spread the load on the wireless data networks, which will be good for their customers.”

Motorola, which makes Droid phones that use Google Inc.’s Android operating system, fell 27 cents, or 3.8 percent, to $6.80 on the New York Stock Exchange. Google dropped $17.82, or 3.8 percent, to $454.26 on the Nasdaq. RIM, maker of the BlackBerry, declined $3.22, or 6.1 percent, to $49.75.

Apple has sold more than 50 million iPhones since the phone’s introduction in 2007. The latest version, iPhone 4, sold more than 1.7 million units in the first three days after its June 24 debut, a record for the product. Chief Executive Officer Steve Jobs said the company didn’t have enough supply to meet demand. Many stores, including retailer Best Buy Co., sold out.

A release at Verizon in the first quarter will help Apple’s sales in the U.S. grow to at least 15 million units next year from 11 million in 2010, Barclays Capital analysts said in a note today. The company’s suppliers have been ramping up production of components for a phone on Verizon’s CDMA network, according to the research report.

To contact the reporter on this story: Amy Thomson in New York at [email protected]

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