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Measuring Mobile Usage During the Super Bowl

INMOBI, Feb 11, 2012

Taimour Azizuddin

People are using mobile to consume media, now more than ever. Even while they watch big-ticket, live events such as the Super Bowl. InMobi conducted a Super Bowl survey that shows consumers were highly engaged with mobile during the game. How exactly does mobile usage complement TV watching? To find out, we measured mobile usage throughout the game. This chart shows when during the game people were most likely to use their phones:

Usage started off strong; almost one in five mobile data users were using their phone most during the 1st quarter. As the game started heating up in the 2nd quarter with a couple of touchdowns usage dipped, but then spiked during halftime. In the 4th quarter, mobile usage slowed to a crawl. Viewers were probably too glued to their TV’s to use their phones. Immediately after game time, mobile usage jumped back up. To see what people were actually doing on their phones, click for  full results here.


Teach yourself how to code with Codeacademy.com

If you are learning to code, and need a more interactive tool to teach the basics, check out Codeacademy.

Jump in and start your first lesson for free.  Javascript, PHP, HTML, and more.  When you visit Codecademy.com  you are asked to begin coding on the home page, which involves printing out and finding the length (in letters) of your name. After a few such lessons, the site prompts you to create an account.   If you dont, your progress goes down the chute, so register!

Founded by Zac Simms and Ryan Bubinski, there is no plan on monetization just yet, but the site is off to a great start.


Android Market Share Hit’s 40% – comScore

Aug 8th, CIO Insight -

Google’s Android platform has topped 40 percent market share in June up from 38 percent in May, said comScore. Apple’s iOS remained No. 2 with 26.6 percent share.Google’s (NASDAQ:GOOG) Android operating system may be facing lawsuits on multiple fronts, but it’s still the top draw in the U.S., according to comScore.


The research firm estimates that 78.5 million people in the U.S. owned smartphones during the three months ended in June 2011, up 8 percent from the preceding three-month period. Thanks to its ubiquity across multiple carriers and hundreds of handsets, Android represented 40 percent of over 30,000 mobile phone users surveyed by the researcher in June, an uptick from 38 percent through May.

In second place, Apple (NASDAQ:AAPL) iOS maintained its 26.6 percent from comScore’s last report. The report comes days after Canalys put Android at 48 percent market share worldwide, with Apple iOS commanding 19 percent around the globe. The Android and iPhone will soon see another chapter in their always-interesting war when Samsung launches its Galaxy S II handsets with Verizon Wireless (NYSE:VZW), AT amp;T (NYSE:T), and Sprint (NYSE:S) this summer. Samsung already sold more than 5 million of these new phones in less than 90 days. Apple is expected to follow in September or October with the iPhone 5, featuring a speedier processor, new body design and, of course, iOS 5. Canalys Vice President and Principal Analyst Chris Jones said the iPhone 5 would help Apple fortify its strong position in the second half of 2011. Research in Motion’s (NASDAQ:RIMM) Blackberry platform continued its fall, dropping to 23.4 percent from 24.7 percent in the last period. The phone maker hopes to get a boost later this month when it launches new smartphones based on its Blackberry 7 OS platform. To read the original eWeek article, click here: Android Hits 40% Smartphone Share in U.S.: ComScore


Lenovo to sell $600 “K1 Tablet”; runs both Windows and Android

Lenovo, the company spun off from IBM, and maker of the top of the line PC Latptop : Thinkpad announced today, the coming release of the  K1 tablet.

Lenovo’s new tablets run both Google Android and Windows 7, and are being positioned as viable competitors in both the consumer and business spheres.

As consumers and business users advance their use of tablets, Windows has largely been left behind.  The upcoming Windows 8 will be fully tablet optimized, while the current Windows 7 is tablet capable.

Expect more sophisticated animation, swiping, and other advanced touch capabilities.

This unit also sports an 8 hour battery life.

This battery life is critical to business users who need power for a full day.

There are only 2 other Windows Tablets on the market to have an 8 hour battery life in the SUB $1000 price range : Motion CL900, and Fujitsu Stylistic Q550.

Many corporate and government organizations have been slow to adopt tablets, not for cost, but for the the sheer lack of a Windows Option.  IT departments are loathe to add complexity to an already chaotic hardware ecosystem.  The last thing they want is a new O/S to support.

As more tablet manufacturers offer a Windows option, we will see increased business use and tablet sales.

Price points for tablets are about the same for low end laptops.   If the main use of the device to light data entry, browsing, and email, then a tablet is a perfect fit.

 Read More at Eweek


How make a Facebook Landing Page


Google Webmaster Tools

Learn how to improve your site design to attract more visitors.  Google Webmaster Tools give you insight to how their crawlers work, how they view your pages, and how to make changes that will boost your ranking.


App Development (scrum) in About Eight Minutes

On time and on budget app development is unfortunately still as rare as penguin in the Sahara.  To lower risk of failure, techies have developed proven methods for structuring the work involved.  This video describes SCRUM methodology for application development.


How Facebook Advertising Works

theofficialfacebook | July 14, 2010 |

Ever wonder why you see the ads you do on Facebook?


CNNTech: Apple vs. publishers: Why the tech firm already won

CNNTech  - Feb 17, 2011 By Pete Cashmore, Special to CNN

CNN) — Apple this week announced a planto levy a 30 percent fee on publishers who charge subscriptions through its App Store on the iPhone, iPad and iPod touch. The fee applies to newspapers, magazines and digital books (not to mention music and videos).

What’s more, Apple’s rules dictate that publications can’t offer these same subscriptions at a lower price outside the App Store. And in another blow to publishers, customers will have the option not to share their details — name, e-mail address and ZIP code — with the publisher.

Some publishing industry analysts are aghast at the proposal, claiming that the rate is much too steep and the terms too strict. I don’t disagree: There’s no doubt that Apple is using its dominant position in digital distribution to strong-arm publishers.

But the fact that the tech giant can propose such onerous terms without blinking points to the fact that the battle is already lost: The balance of power has permanently, irreversibly shifted from the media companies to the tech firms.

Is it possible that Google’s Android operating system and freshly announced “One Pass” subscriptions service could challenge Apple’s leadership in digital distribution?

Android is notoriously poor at persuading users to pay for apps, and the Google Checkout payments service has received a lukewarm response.

But let’s imagine that Google is one day able to exert some pricing pressure on Apple that forces the latter to negotiate friendlier terms with publishers — then we’d still have a situation in which the tech companies get to dictate pricing over the publishers, albeit with Apple taking a slightly smaller share than it might like.

Perhaps a better way to phrase this epiphany is not so much that Apple has already won but that publishers already lost — if not to Apple, then to whichever tech company dominates digital distribution in the long term. To repeat our mantra: The balance of power has permanently, irreversibly shifted from the media companies to the tech firms.

Let’s imagine some bolder moves from the publishing industry. Perhaps multiple publishers could band together in opposition, starving the App Store of content until better terms can be negotiated. Or maybe they could seek to challenge Apple on antitrust grounds. Either might prove effective in leading to slightly better terms for publishers.

But unless a media company is able to build a better tablet or a better phone or convince customers to return to paper magazines and newspapers, nothing changes the fact that the publishing industry has lost control of its most valuable asset: distribution.

It was always the printing presses and the delivery trucks, not the words themselves, that were the seat of the publishing industry’s power. The audience has moved elsewhere, and this emigration has birthed a new gatekeeper.



Definition of a Logical Design

What is a Logical Design?

A logical design is the CONCEPTUAL BLUEPRINT of a software application, illustrating entities, relationships, rules, and processes.

Sample of a Logical Design and Flow Chart

Sample of a Logical Design / Flow Chart

You may have helped create a logical design one without even knowing it.

What may come to mind for many people is a white board full of boxes and arrows created in a live meeting in a business setting. The truth is that almost all of us are involved in a design process whether we know it or not.
When we use Google to search, our search behavior – what we enter and the choices we click on – tells Google developers how to improve the design of their search engine. When presented with a list of ads, we choose the most interesting one. This tells advertisers how to better design their ads. When we stop using Hotmail and switch to Gmail, you could argue that our use of their application or our defection to Gmail is actually helping Microsoft redesign their mail platform.

So what does this have to do with a LOGICAL DESIGN?

First is important to understand that every software application ever produced starts with a logical design.  It is the blueprint guiding the developer.

The logical design tells the developer what processes the application must support, and are usually very detailed.  All software applications model some process, most support hundreds.

Examples of everyday processes that require software, and the require a logical design:


Productivity / Communication



  • Airline Ticket search and buy
  • Amazon Kindle ordering
  • listing a “make me move” price  Zillow
  • Selling your weights on Craigslist
  • Email
  • Word Processing
  • creating a Powerpoint presentation (PPT)
  • Facebook, Twitter
  • GPS Directions
  • Google search
  • Yahoo Answers
  • Bing Shopping
  • FDA report on Boniva
  • University of Phoenix
  • Asphalt
  • Angry Birds
  • Bubbles
  • Call of Duty: Black Ops
  • World of Warcraft: Cataclysm

In contrast, a physical design contains things like the following:

  • Screenshots
  • Mockups
  • Server configuration
  • Network Configuration
  • Device support (Mac, Windows, Mobile)
  • Platform support (web, mobile, tablet)
  • Software requirements (must support password access to account page, etc)

Other helpful resources explaining the definition of Logical Design

Database Design (wikipedia) excerpt:  Database design is the process of producing a detailed data model of a database. This logical data model contains all the needed logical and physical design choices and physical storage parameters needed to generate a design in a Data Definition Language, which can then be used to create a database

Integration Definition for Information Modeling (wikipedia) excerpt :IDEF1X (Integration Definition for Information Modeling) is a data modeling language for the developing of semantic data models. IDEF1X is used to produce a graphical information model which represents the structure and semantics of information within an environment or system

Logical Versus Physical Database Modeling (developer.com)  excerpt: After all business requirements have been gathered for a proposed database, they must be modeled. Models are created to visually represent the proposed database so that business requirements can easily be associated with database objects to ensure that all requirements have been completely and accurately gathered. Different types of diagrams are typically produced to illustrate the business processes, rules, entities, and organizational units that have been identified.

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About the author

Keven M. Thibeault has been developing applications since 1990.  He now serves as principal and CEO at Logical Design Database Solutions based in Boston, Mass, and provides product strategy and expert application development services for web, mobile, tablet, and enterprise platforms targeting startups, interactive agencies, and technology clients.

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